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E drone shop scam12/22/2023 However, scammers use the same playbook to build fake stores on Shopify. For the most part, this strategy is quite successful as e-commerce brands built on Shopify are quite mainstream. Take a popular product or category, create a cool logo or image and promote it extensively on social media. In the end the scammer makes a little profit from each good sale and then a lot on the final sale.Īs e-commerce sites flourish, there is a marketing playbook that new brands leverage. The consumer makes the purchase, but the merchandise is never provided. However, after a few purchases, the scammers reach out and request a sale completed off the trusted platform due to excessive fees. The scam site sells and delivers the merchandise as expected. Customers find the site and make a purchase. For example, a “real” site with true inventory seeks consumers. The so-called direct client scheme turns into a scam as routine purchases move off the e-commerce platform. Therefore, scammers proliferate a variety of schemes and tactics to earn an easy dollar.Ī common scheme starts off with a trusted purchase process. From sophisticated individuals to young teens or older customers, the range of knowledge varies. Frequently, scams target consumers because their is a wide range of consumer knowledge. So, it is important to conduct your due diligence when purchasing products online and/or working with unknown partners. Plus, keep in mind that these scams are likely not “Shopify only” because they leverage the general technology and trends that power online commerce. To help, a few of the most well known Shopify scams that target consumers and business owners.Īdditionally, as these Shopify-based scams proliferate, forums such as r/shopify offer warning signs and advice to avoid these situations. However, everyone should be aware of the downsides (like everywhere on the internet) of a massive platform. Fortunately, as Shopify continues to flourish, the platform certainly offers way more good than bad. After all, where there is money to be made, there are individuals looking to take advantage. As a result, both consumers and business owners face the prospect of scams. Shopify powers a lot of the e-commerce world.
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